TEXAS CREATIVE
DESIGN AND BRANDING
Awards:
2018 Austin Student ADDY - Gold, Logo Design
2018 Austin Student ADDY - Gold, Integrated Brand Identity Campaign
2018 Austin Student ADDY - Gold, Special Event Materials
During my senior year in Texas Creative (The University of Texas at Austin's art direction and copywriting program), I redesigned the program’s logo and brand guidelines.
Role: Designer
The logo is inspired by the signature UT hook'em hand signal, and it includes elements that represent the Texas Creative spirit.
The pencil is a universal symbol for creativity, and the hand is severed because we'll * metaphorically * work until our hands fall off. The drops also represent all the blood, sweat and tears that go into becoming a fully fledged creative.
THE MARK
