LEE JEANS
SOCIAL CONTENT, SOCIAL DESIGN GUIDELINES AND PRINT
You probably remember Lee for the not-so-cool jeans your mom wore in the 90s. But with the renaissance of vintage denim and new higher-end Lee products, we set out to elevate the brand through updated social guidelines, fresh design and on-trend social content.
Role: Art Director/Designer
SOCIAL DESIGN GUIDELINES
Before I started working on social content for Lee, there wasn't much visual consistency in their feeds. To solve this issue and elevate Lee as a denim fashion brand on social, we created a new look and feel guide. These are some major components of it.
ELECTION DAY ACTIVATION
TRADE IN YOUR I VOTED STICKER FOR A LEE JEANS PATCH
To support an important moment in the cultural calendar, we created limited-edition patches and pins that say “I Voted” in English and Spanish to give to people who voted in the midterms.
